What I learned in chapter 5 is to us Decorum. Being decorous is to be persuasive. It tell the audience to do as I say and do as I do. Ask the audience what they expect and then suit their expectations. Use the art of fitting in. Decorum will let you gain the audiences love through it. Make sure to fit in with the audience but don't make it obvious and show them what you are doing. Be persuasive and pull them in through decorum.